Local SEO is a comprehensive method that’s implemented on business websites to make them stand out on the search results of Google.
And if done with perfect execution, it can kick your competitors square on the face.
Of course, you’ll love that!
Unfortunately, you won’t go anywhere near it without clearly understanding what SEO is and the reasons it is vital for your local business success.
Before we start exploring local SEO, let’s look at some reasons why most small businesses build a local website.
- To make new prospects know who you are, what you do and how to get in touch with you
- To sell local products and services online
- To build credibility with your target audience
- To help existing local customers with support and queries
We can go on all day listing reasons why you need a website, but at the end of the day everything will fall into these:
- To make more money
- To help existing clients
Now, let’s start with defining SEO. I’m not saying you have no idea about it, it is just better to start off from the basic.
So let us clear this one up.
SEO stands for Search Engine Optimization. Search engines are programs or tools you use to find information in the internet.
Major search engines like Google have a system which pooled information and provides the best answer to every search.
Let’s say you want to find out information about inns, so you keyed in the words “whatsapp bulk sender keygen” to find out.
Will you scroll down and choose the last on the list, or your eyes will automatically read the title on top?
The one with the highest ranking will receive the most attentions.
Imagine if your website has the highest ranking on search engines.
More local audiences will find your small business online.
How will you do that?
There is no other way than Google local SEO.
How does SEO put your website on top? Local SEO experts use keywords, strategically created links, well-crafted titles, and smartly written content.